The Beautiful South Tasting 2013

Wines of Argentina, Wines of Chile and Wines of South Africa present
The Beautiful South tasting – a collaboration between the three well established Southern Hemisphere countries.

This is the first time ever that the « Wines of » from 3 countries are joining efforts to launch a different and more relevant event, which offer a more abundant and varied content in response to the needs of producers and importers.

« By joining efforts with the other ‘Wines of’ from the New World, we will be able to boost the trade in the UK, other European countries, and the USA. All participants, exhibitors and customers alike, will get the most of this event. This new, more modern and flexible format will allow participating wineries from the three countries to boost their commercial efforts,” explained Alberto Arizu, President of Wines of Argentina.

Argentine wines have been present in this market uninterruptedly for 15 years, becoming a leading product category. According to data provided by Nielsen, in the first quarter of 2013, Argentina was the on-trade category showing the greatest growth, and ranked among the three countries leading the off-trade growth. The United Kingdom is a very attractive market for our wines. In 2012, Argentina exported 1,443,801 liters to the United Kingdom, and sold 47,890,611 million dollars FOB in value, which represented a 3,7% growth rate.